It would seem that Apple’s latest product, the iPhone 4, has run into a spot of bother. A number of issues have come to light, the most serious being a reduction in signal strength when the phone is held in a particular way.
Apple initially responded by giving guidelines about the best way to hold it, but this did little to assuage criticism, and some customers have gone so far as to take legal action against the company.
It always amazes me how huge corporations can sell technology that’s below par, given the huge amounts of money they spend on the development and testing of their products. How could a company such as Microsoft come up with the Millennium and Vista operating systems? How could something as fundamental as signal strength not have been fully tested by Apple’s technicians?
One way of understanding the issue is to use astrology. The iPhone 4, like you and me, has a birth chart. It’s the moment that it was launched into the world.
The official launch of the iPhone 4 happened in a number of countries, and as far as I can see, the first official sale was in Japan, at around 8.00 am on June 24 2010. I’ll therefore set up a horoscope for this time and date, set for Tokyo.
It’s a very simple horoscope. If you’re launching a communication device, you must make sure that Mercury, the planet of communication, is in a good position. On the surface it’s well placed, being in Gemini, the sign of its rulership. However Mercury is making a stressful, 90-degree aspect to Saturn, the planet of blockage and frustration. This is very serious, and it perfectly describes the signal problem that many users are experiencing.
An important feature in any horoscope is the Moon. It’s in Sagittarius, which is appropriate for such a launch – after all, Sagittarius is the sign of long-distance travel, and is often connected with communication. Unfortunately the Moon is applying to a 90-degree aspect with Mars, the planet of conflict and aggravation. Mars is ruler of the Ninth House, a house which astrologers sometimes connect with law courts, so that fits the legal issues that Apple are potentially facing.
The Mercury-Saturn and Moon-Mars aspects are serious, and the iPhone 4 should not have been launched under their influence. Yet one wonders if Apple consulted an astrologer before choosing the launch date. This was an important event, and to me it would be amazing if astrological factors weren’t considered. And I think just about any beginner astrologer would reach the same conclusions as me.
The company spends millions and millions on their product, yet it seems likely that astrological considerations were discounted. Yet for seventy-seven dollars they could have consulted me, for example. If that was too much money, they could have used the ‘Ask Archie‘ feature, and got a brief opinion for free. Launch in haste, regret at leisure!
Copyright © 2010 Archie Dunlop
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